Kevin Lane Keller, "Strategic Brand Management, 4 edition"
English | ISBN: 0132664259, 0273779419 | 2012 | 600 pages | PDF | 20 MB
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.
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